Downtown Truckee Wine Walk & Shop

The Downtown Truckee Wine, Walk & Shop is proud to celebrate its 20th year! Since 2003, it has been regarded as one of Truckee's iconic annual events. 

Event founder Brinn Talbot recalls how it all began. "It all started when I was chatting with a local restaurant owner. He was concerned about the lack of business during the fall shoulder season, and I came up with the idea to create an event that would bring folks to town during the typically slow time between summer and the holidays," she said. 

The idea was to create a fun and festive atmosphere in which people could explore the various shops, boutiques, and galleries while also sampling a selection of wines from local wineries. The event also sought to promote the beautiful fall season as a tourism draw for the Truckee and Lake Tahoe communities of the High Sierra.
 

The concept worked. In its inaugural year, the event saw nearly 700 participants and was a resounding success. Shop and restaurant owners raved about the fun new event and enthusiastically encouraged Talbot to make it an annual tradition. 

Over the years, the event has grown in popularity and now attracts hundreds of visitors each year. It has become an important part of the Truckee community and serves as a showcase for the town’s thriving arts and culture scene. In addition to wine tasting and shopping, the event features live music with local musicians.

In addition, it is important to Talbot that the event not only support local businesses, but that it contributes to the fabric of the community. "After the bills are paid, we donate a sum of money each year to a local non-profit organization. This is a huge part of the event and I'm extremely proud to give back to the community through this effort."  

Over the past 20 years the event has donated more than $44,000 to local non-profit organizations. Some of the past partners include: Truckee Donner Horsemen Association, Big Brothers Big Sisters of Nevada County and North Lake Tahoe, Tahoe Food Hub, Tahoe Safe Alliance, Girls on the Run, The Humane Society of Truckee-Tahoe and Sierra Senior Services. 

This year our event's proceeds go to Friends of the Truckee Library and their "Library Up" Campaign to build a new library and cultural center in Truckee.

The Downtown Truckee Wine Walk & Shop tickets are on sale now! Choose from a full event ticket, or a "Designated Driver" option which offers participants the opportunity to sample food offerings only. There’s even a new “Pastries and Prosecco” pre-event anniversary celebration as a fun new option for event participants. Tickets may be purchased here.