About Truckee Wine Walk & Shop
Our History
The Experience
Our History
Since 2004, the Downtown Truckee Wine, Walk & Shop has brought together wine lovers, foodies, and shoppers for one of the town’s most cherished fall traditions. Founded by Brinn Talbot through her firm, Switchback PR + Marketing, the event started as a way to showcase Truckee’s historic downtown and support local businesses. Over the yea
Since 2004, the Downtown Truckee Wine, Walk & Shop has brought together wine lovers, foodies, and shoppers for one of the town’s most cherished fall traditions. Founded by Brinn Talbot through her firm, Switchback PR + Marketing, the event started as a way to showcase Truckee’s historic downtown and support local businesses. Over the years, it has grown into a signature celebration, drawing up to 1,000 participants annually and raising nearly $60,000 for nonprofit organizations.
Our Team
The Experience
Our History
The event was created by Brinn Talbot, whose vision and community connections established the Wine, Walk & Shop as a must-attend Truckee tradition. Today, Brinn continues to guide the event alongside her partner, Jen Eastwood, who brings her extensive public relations experience and deep ties to the Northern Nevada and Truckee-Tahoe comm
The event was created by Brinn Talbot, whose vision and community connections established the Wine, Walk & Shop as a must-attend Truckee tradition. Today, Brinn continues to guide the event alongside her partner, Jen Eastwood, who brings her extensive public relations experience and deep ties to the Northern Nevada and Truckee-Tahoe communities. Together, they ensure the event honors its roots while continuing to evolve and thrive.
The Experience
The Experience
The Experience
Each October, downtown Truckee transforms into a lively hub of wine tasting, food sampling, and boutique shopping. Attendees stroll historic streets while enjoying pours from regional wineries, bites from local restaurants, and exclusive shopping opportunities. It’s more than a wine walk — it’s a celebration of community, culture, and the unique spirit of Truckee.
Downtown Truckee Wine Walk & Shop
Some tips for how to enjoy the event
For newcomers to this event, here are some helpful tips to make the most of your day:
Get Started Early
Introduced at the 20th anniversary event is an exclusive “Prosecco and Pastries” VIP hour from 11 a.m. to noon at Wagon Train Coffee Shop. Only 70 participants will be treated to this delightful and indulgent event that combines the sparkling elegance of Prosecco with the irresistible allure of freshly baked pastries.
Plan Your Route
While four hours may seem ample, you'll find yourself engrossed in lively conversations, discovering unique treasures in the shops and sampling a diverse range of wines. Check-in is conveniently located in the heart of historic downtown Truckee in the west parking lot of the Truckee California Welcome Center and Train Depot. Take a moment after check-in to consult the event map and identify the wines, foods, and stores you don't want to miss.
Don’t Skip Lunch
Admission includes food samples at various locations. These offerings range from gourmet bites to heartier options. To avoid missing out on your favorites, be sure to visit your preferred stops early in the event, as popular choices may run out.
Savor and Sip
With more than 90 different wines available for tasting, from wineries offering one or two varietals to those presenting five or more, you're in for a flavorful experience. To remember that remarkable Malbec or crisp Sauvignon Blanc, request a cork from the wine representative to ensure your favorite wine shop can assist you in the future.
Plan Your Ride
Whether by bus, bike, Uber or carpool, please plan your transportation responsibly. Under no circumstances should attendees drink and drive. Truckee’s free on-demand shuttle service, TART Connect, will be traveling from Kings Beach, Tahoe City and North Lake Tahoe throughout the day. Take a TART bus directly to the event registration. A schedule can be found at tahoetruckeetransit.com. “Designated driver” tickets are also available so your safe ride can enjoy the day, and the food, with you.
